What is it that keeps your possessions, family, home and lifestyle safe? – your income. If you die, the last thing you'd want would be to leave your family facing financial difficulties.

That’s why life insurance is so important. But having a cash sum to pay off the mortgage or provide your family with an income is only half the story. You can also use life insurance for inheritance tax planning and pass on more to your loved ones.

And it also makes sense to think about what would happen if you suffered a critical illness, such as cancer, heart attack or a major organ transplant, or had an accident that stopped you working for a while. Pure Advice LLP offer advice on plans that help to protect you and your family in a range of circumstances - plans that will keep safe what's precious to you.